The best brand identities: Playful And who made each one.

The 27 brand identities in the pick filed under playful, best first by editorial rating. Each comes with who made it, from the credits.

  1. Salt Lick on Salt Creek

    Studio
    Order

    The credits for Salt Lick on Salt Creek include brand design and packaging design by Order, and Order credited as Website.

    Original project

  2. Match

    Studio
    Collins

    Match was made by Collins, with type design by Jan Estrada-Osmycki, Displaay and Fatype.

    Original project

  3. Hamburgerfonts → The Office of Ordinary Things

    Hamburgerfonts → The Office of Ordinary Things was made by The Office of Ordinary Things, with Selina Pan credited as Event photos, and Egor Golovyrin, Nikita Sapozhkov and one other credited as Illustration Support.

    Original project

  4. Murray's Cheese

    Murray's Cheese was made by Base Design, with creative direction by Min Lew and Chris Willig, and sound design and music by Nick Donnelley.

    Original project

  5. Crumbl

    Crumbl was made by Turner Duckworth, with type design by Kilotype, illustration by BUCK, and product photography and videography by Ted Cavanaugh.

    Original project

  6. A relatable coffee brand for a new generation of creative souls

    Client
    Chamberlain Coffee

    The credits for A relatable coffee brand for a new generation of creative souls for Chamberlain Coffee include Kontrapunkt credited as UX & UI Design, Kontrapunkt credited as Storytelling & Tone of Voice, and Kontrapunkt credited as Video, Motion & Photography.

    Original project

  7. LA MARZOCCO

    LA MARZOCCO was made by Invisible Creature, with creative direction by Scott Guglielmino, videography by Zac Schwiet, and Don Clark credited as Art Direction / Design / Illustration.

    Original project

  8. Markus Form ‹ Lundgren+Lindqvist

    Client
    Markus Form

    The credits for Markus Form ‹ Lundgren+Lindqvist for Markus Form include design and art direction by Lundgren+Lindqvist, photography by Kalle Sanner, and illustration by Markus Nydén.

    Original project

  9. Ellis Butchers

    The credits for Ellis Butchers include Studio Blackburn credited as Brand Strategy and Architecture, Studio Blackburn credited as Visual Identity Systems, and Studio Blackburn credited as Character Design and Illustration.

    Original project

  10. Regma

    The credits for Regma include brand design and packaging design by Lavernia & Cienfuegos, and Lavernia & Cienfuegos credited as Logo.

    Original project

  11. Hocco Special Editions

    The credits for Hocco Special Editions include brand design and packaging design by Thought Over Design, and Thought Over Design credited as Editions.

    Original project

  12. Equip

    Studio
    Wedge

    Equip was made by Wedge, with creative direction by Sarah Di Domenico, design direction by Justin Lortie and one other, and strategy by Nika Worlund.

    Original project

  13. 「YOU IN」 by Gunosy｜bird and insect

    Client
    Gunosy

    「YOU IN」 by Gunosy｜bird and insect for Gunosy was made by bird and insect ltd., with photography by shuntaro, illustration by unpis, and Kanae Fukushima credited as Art Director / Designer.

    Original project

  14. Footshop

    Footshop was made by Studio Najbrt, with type design by Marek Pistora, and production by Michaela Gabriel and Pavlína Nebáznivá.

    Original project

  15. BLACK STAR PASTRY Brand Identity, Packaging and Signage

    BLACK STAR PASTRY Brand Identity, Packaging and Signage was made by Studio Ongarato, with Noritake credited as Illustraton, and March Studio and Linehouse credited as Architecture.

    Original project

  16. Bars of Chocolate

    Studio
    Mcasso
    Client
    Fortnum & Mason

    Bars of Chocolate for Fortnum & Mason was made by Mcasso, with music by Nathan Britton and Jasmine Meaden, and Otherway credited as Agency.

    Original project

  17. Place branding for Florentia Village

    Studio
    Dn&co
    Client
    General Projects

    The credits for Place branding for Florentia Village for General Projects include strategy by Dn&co, Dn&co credited as Brand, and Dn&co credited as Digital.

    Original project

  18. nextmuseum.io: brand identity and concept

    Client
    NRW Forum & Museum Ulm

    The credits for nextmuseum.io: brand identity and concept for NRW Forum & Museum Ulm include brand design, naming and concept art by Rainbow Unicorn.

    Original project

  19. Badger Brewery Branding and Design

    The credits for Badger Brewery Branding and Design include Robot Food credited as Brand Strategy, Robot Food credited as Creative Strategy, and Robot Food credited as Verbal Identity.

    Original project

  20. Modyfi

    The credits for Modyfi include sound design, creative development and motion design by Studio Dumbar.

    Original project

  21. Cinéma Cinéma

    Client
    Cinéma Cinéma

    The credits for Cinéma Cinéma include Deux Huit Huit credited as Brand Strategy.

    Original project

  22. Hoxton Street Monster Supply Store

    Client
    Hoxton Street Monster Supply Store

    The credits for Hoxton Street Monster Supply Store include Special Projects credited as Talks, and Special Projects credited as Journal.

    Original project

  23. Printed Matter LA Art Book Fair 2026

    Client
    Printed Matter

    The credits for Printed Matter LA Art Book Fair 2026 for Printed Matter include brand design by Studio LHOOQ, and Studio LHOOQ credited as Wayfinding.

    Original project

  24. Gimi Gimi

    Gimi Gimi was made by Thought Over Design, with creative direction by Anushka Sani, and strategy by Rohini Pandey and Toru Jhaveri.

    Original project

  25. CIRCLE / NSSG

    Studio
    NSSG
    Client
    TONE&CO.,LTD.

    CIRCLE / NSSG for TONE&CO.,LTD. was made by NSSG, with art direction by Munehiro Machida and NSSG Inc., and design by Issei Nomura and three others.

    Original project

  26. The Maximilian Hotel

    The Maximilian Hotel was made by Studio Bruch, with Kurt Glänzer and Josef Heigl credited as Creative & Art Direction, and Studio Eliste credited as Interior.

    Original project

  27. The Troupe

    The credits for The Troupe include packaging design and product design by Lavernia & Cienfuegos.

    Original project

Who’s behind them

109 people are credited on these 27 projects.

The studios

25
Lavernia & CienfuegosPackaging Designer · Product Designer
PackagingProduct & UIUX
2
Thought Over DesignBrand Designer · Packaging Designer
BrandPackaging
2
Base Design
1
bird and insect ltd.
1
Collins
1
Deux Huit HuitBrand Strategy
Strategy
1
Dn&coStrategist
StrategyBrand
1
Invisible Creature
1
KontrapunktUX & UI Design · Storytelling & Tone of Voice
Product & UIUXCopywriting
1
Lundgren+LindqvistDesigner · Art Director
Art direction
1
Mcasso
1
NSSG
1
OrderBrand Designer · Packaging Designer
BrandPackagingWeb
1
Rainbow UnicornBrand Designer · Concept Artist
BrandConcept artProduct & UI
1
Robot FoodBrand Strategy · Creative Strategy
StrategyNamingBrand
1
Special ProjectsTalks · Journal
1
Studio BlackburnBrand Strategy and Architecture · Visual Identity Systems
StrategyConcept artIllustration
1
Studio Bruch
1
Studio DumbarSound Designer · Creative Developer
BrandMotion designSound design
1
Studio LHOOQBrand Designer · Designer
BrandTypeWeb
1
Studio Najbrt
1
Studio OngaratoBrand Designer
NamingBrandStrategy
1
The Office of Ordinary Things
1
Turner Duckworth
1
Wedge
1

Most credited crafts

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