The best brand identities from New York studios And who made each one.

The 22 brand identities in the pick by New York studios, best first by editorial rating. Each comes with who made it, from the credits.

  1. Salt Lick on Salt Creek

    Studio
    Order

    The credits for Salt Lick on Salt Creek include brand design and packaging design by Order, and Order credited as Website.

    Original project

  2. Tread Softly

    The credits for Tread Softly for Fourth Wave include brand design by Denomination, Denomination credited as Brand Strategy, and Denomination credited as Innovation.

    Original project

  3. ClHu

    Studio
    Order

    The credits for ClHu include brand design and packaging design by Order, and Order credited as Guidelines.

    Original project

  4. Schwartzapfel Holbrook

    Studio
    Order

    The credits for Schwartzapfel Holbrook include brand design by Order, Order credited as Website, and Order credited as Guidelines.

    Original project

  5. Williams College

    Studio
    Order

    The credits for Williams College include brand design, illustration and type design by Order.

    Original project

  6. Vessel Floats

    Studio
    Order

    The credits for Vessel Floats include brand design, motion design and packaging design by Order.

    Original project

  7. Murray's Cheese

    Murray's Cheese was made by Base Design, with creative direction by Min Lew and Chris Willig, and sound design and music by Nick Donnelley.

    Original project

  8. Museum of the Home

    Studio
    Dn&co

    The credits for Museum of the Home include strategy by Dn&co, Dn&co credited as Brand, and Colophon Foundry credited as In collaboration with.

    Original project

  9. Cash App Evergreen Design System

    Studio
    BUCK

    Cash App Evergreen Design System was made by BUCK, with creative direction by Liron Eldar-Ashkenazi, Florence Dagostini, Mollie Ableman and three others.

    Original project

  10. Graziano

    Studio
    Barkas

    Graziano was made by Barkas, with photography by Kasper Kristoffersen and Jakub Dohnalek, and Klara K credited as Menu binding.

    Original project

  11. Stray kids — Do It

    Client
    JYP Entertainment

    The credits for Stray kids — Do It for JYP Entertainment include Ordinary People credited as Graphic Identity, and Ordinary People credited as Logo.

    Original project

  12. Transportation Alternatives

    Studio
    BUCK
    Client
    Transportation Alternatives

    Transportation Alternatives was made by BUCK, with creative direction by Ben Langsfeld, Ege Soyuer and Doug Hindson.

    Original project

  13. DIG THE LINE BOTTLE & BAR

    Studio
    Takram
    Client
    SAKAHACHI KYOTO

    DIG THE LINE BOTTLE & BAR for SAKAHACHI KYOTO was made by Takram, with creative direction by Kotaro Watanabe, graphic design by Maki Ota and photography by Takumi Ota.

    Original project

  14. Here East

    Studio
    Dn&co
    Client
    Delancey

    The credits for Here East for Delancey include strategy by Dn&co, Dn&co credited as Brand, and Publicis Poke credited as In collaboration with.

    Original project

  15. Place branding for Florentia Village

    Studio
    Dn&co
    Client
    General Projects

    The credits for Place branding for Florentia Village for General Projects include strategy by Dn&co, Dn&co credited as Brand, and Dn&co credited as Digital.

    Original project

  16. The Design Museum

    Studio
    Dn&co

    The credits for The Design Museum include Dn&co credited as Brand, and Dn&co credited as Exhibition.

    Original project

  17. New York Botanical Garden

    The credits for New York Botanical Garden include Wolff Olins credited as Visual Identity, Wolff Olins credited as Verbal Identity, and Wolff Olins credited as Brand Strategy.

    Original project

  18. Fondazione Prada

    Studio
    2x4

    The credits for Fondazione Prada include brand design and strategy by 2x4, and 2x4 credited as Website.

    Original project

  19. Cape Hauy Whisky

    Client
    Jinding

    The credits for Cape Hauy Whisky for Jinding include brand design by Denomination, Denomination credited as Brand Campaigns, and Denomination credited as Brand Packaging.

    Original project

  20. Los Dias Mágicos: Handcrafted Mystique

    The credits for Los Dias Mágicos: Handcrafted Mystique for Fourth Wave include brand design by Denomination, Denomination credited as Brand Campaigns, and Denomination credited as Brand Packaging.

    Original project

  21. Sonos

    Client
    Sonos

    The credits for Sonos include brand design, packaging design and 3D by Bruce Mau Design.

    Original project

  22. Firaxis Games

    Studio
    Pentagram
    Client
    Firaxis Games

    Firaxis Games was made by Pentagram, with Jody Hudson-Powell and Luke Powell credited as Partner.

    Original project

Who’s behind them

106 people are credited on these 22 projects. 5 of them are credited on two or more.

The studios

12
OrderBrand Designer · Packaging Designer
BrandPackagingWeb
5
Dn&coStrategist
StrategyBrand
4
DenominationBrand Designer
BrandStrategy
3
BUCKIllustrator
Illustration
2
2x4Brand Designer · Strategist
BrandStrategyWeb
1
Barkas
1
Base Design
1
Bruce Mau DesignBrand Designer · 3D Artist
Brand3DPackaging
1
Ordinary PeopleGraphic Identity · Logo
Brand
1
Pentagram
1
Takram
1
Wolff OlinsVisual Identity · Verbal Identity
BrandNamingStrategy
1

Credited on two or more

5
Jesse ReedCollaborators
5
Megan NardiniCollaborators
3
Ben LangsfeldCreative Director · Design Director
Art directionVFXAnimation
2
Kian AnsariCollaborators
2
Marla MooreStrategist
Strategy
2

Most credited crafts

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