The best brand identities of 2026 And who made each one.

The 13 brand identities in the pick from 2026, best first by editorial rating. Each comes with who made it, from the credits.

  1. Engel

    Engel was made by Studio Bruch, with illustration by Max Löffler, BLUMOO, Benedikt Luft and two others.

    Original project (opens in a new tab)
  2. FIELD.IO x Applied Intuition: Seeing in Gamma

    Studio
    Field
    Client
    Applied Intuition

    FIELD.IO x Applied Intuition: Seeing in Gamma for Applied Intuition was made by Field, with creative direction by Marcus Wendt and Jack Grafton, and production by Sinéad McCarthy and one other.

    Original project (opens in a new tab)
  3. The Mozart Hotel

    The Mozart Hotel was made by Studio Bruch, with Kurt Glänzer and Josef Heigl credited as Creative & Art Direction, and Pia Clodi credited as Fotografie.

    Original project (opens in a new tab)
  4. Post Post Hotel

    Post Post Hotel was made by Studio Bruch, with illustration by Daniel Triendl, animation by Florian Mondl and photography by Julius Hirtzberger.

    Original project (opens in a new tab)
  5. Hotel Zum Hirschen

    Hotel Zum Hirschen was made by Studio Bruch, with illustration by Michela Picchi and VISBII, and photography by Pion Studio.

    Original project (opens in a new tab)
  6. Bourke & Bowden

    Bourke & Bowden was made by Studio Ongarato, with software engineering by Time & Place, photography by Clinton Weaver, and Wardle Architects credited as Architecture.

    Original project (opens in a new tab)
  7. Atlantic

    Studio
    Antinomy

    The credits for Atlantic include brand design, art direction and strategy by Antinomy.

    Original project (opens in a new tab)
  8. MAISON BÂTARD Brand Identity, Packaging, Signage & Wayfinding

    MAISON BÂTARD Brand Identity, Packaging, Signage & Wayfinding was made by Studio Ongarato, with illustration by Andrea Ferolla, design by Mitchell & Eades and photography by Jo Duck.

    Original project (opens in a new tab)
  9. Stray kids — Do It

    Client
    JYP Entertainment

    The credits for Stray kids — Do It for JYP Entertainment include Ordinary People credited as Graphic Identity, and Ordinary People credited as Logo.

    Original project (opens in a new tab)
  10. Ellis Butchers

    The credits for Ellis Butchers include Studio Blackburn credited as Brand Strategy and Architecture, Studio Blackburn credited as Visual Identity Systems, and Studio Blackburn credited as Character Design and Illustration.

    Original project (opens in a new tab)
  11. OTZ LAB

    The credits for OTZ LAB include brand design, product design and packaging design by Lavernia & Cienfuegos.

    Original project (opens in a new tab)
  12. Equip

    Studio
    Wedge

    Equip was made by Wedge, with creative direction by Sarah Di Domenico, design direction by Justin Lortie and one other, and strategy by Nika Worlund.

    Original project (opens in a new tab)
  13. Gimi Gimi

    Gimi Gimi was made by Thought Over Design, with creative direction by Anushka Sani, and strategy by Rohini Pandey and Toru Jhaveri.

    Original project (opens in a new tab)

Who’s behind them

83 people are credited on these 13 projects. 4 of them are credited on two or more.

The studios

9
Studio OngaratoBrand Designer
NamingBrandStrategy
2
AntinomyBrand Designer · Strategist
BrandStrategyArt direction
1
FieldCreated by
1
Lavernia & CienfuegosPackaging Designer · Product Designer
PackagingProduct & UIUX
1
Ordinary PeopleGraphic Identity · Logo
Brand
1
Studio BlackburnBrand Strategy and Architecture · Visual Identity Systems
StrategyConcept artIllustration
1
Thought Over DesignBrand Designer · Packaging Designer
BrandPackaging
1

Credited on two or more

4
Josef HeiglCreative & Art Direction
Art direction
4
Kurt GlänzerCreative & Art Direction
Art direction
4
Ina WeissPhotography Portfolio
Portrait
2
Philipp WaldhauserVideographer
Videography
2

Most credited crafts

More best-of lists by year