The best brand identities of 2025 And who made each one.

The 9 brand identities in the pick from 2025, best first by editorial rating. Each comes with who made it, from the credits.

  1. Tread Softly

    The credits for Tread Softly for Fourth Wave include brand design by Denomination, Denomination credited as Brand Strategy, and Denomination credited as Innovation.

    Original project (opens in a new tab)
  2. Morris Law ‹ Lundgren+Lindqvist

    Client
    Morris Law

    The credits for Morris Law ‹ Lundgren+Lindqvist for Morris Law include design and art direction by Lundgren+Lindqvist, and photography by BBDO Nordics, Anna Bergkvist and two others.

    Original project (opens in a new tab)
  3. Graziano

    Studio
    Barkas

    Graziano was made by Barkas, with photography by Kasper Kristoffersen and Jakub Dohnalek, and Klara K credited as Menu binding.

    Original project (opens in a new tab)
  4. Breuckelen Distilling

    Studio
    Thirst

    The credits for Breuckelen Distilling include packaging design by Thirst, and Thirst credited as VBI.

    Original project (opens in a new tab)
  5. Hocco Special Editions

    The credits for Hocco Special Editions include brand design and packaging design by Thought Over Design, and Thought Over Design credited as Editions.

    Original project (opens in a new tab)
  6. Cinéma Cinéma

    Client
    Cinéma Cinéma

    The credits for Cinéma Cinéma include Deux Huit Huit credited as Brand Strategy.

    Original project (opens in a new tab)
  7. Clef des Champs

    Client
    Clef des Champs

    The credits for Clef des Champs include Deux Huit Huit credited as Brand Strategy.

    Original project (opens in a new tab)
  8. Cape Hauy Whisky

    Client
    Jinding

    The credits for Cape Hauy Whisky for Jinding include brand design by Denomination, Denomination credited as Brand Campaigns, and Denomination credited as Brand Packaging.

    Original project (opens in a new tab)
  9. The Maximilian Hotel

    The Maximilian Hotel was made by Studio Bruch, with Kurt Glänzer and Josef Heigl credited as Creative & Art Direction, and Studio Eliste credited as Interior.

    Original project (opens in a new tab)

Who’s behind them

7 people are credited on these 9 projects.

The studios

7
DenominationBrand Designer
BrandStrategy
2
Deux Huit HuitBrand Strategy
Strategy
2
Lundgren+LindqvistDesigner · Art Director
Art direction
1
ThirstPackaging Designer
Packaging
1
Thought Over DesignBrand Designer · Packaging Designer
BrandPackaging
1

Most credited crafts

More best-of lists by year