Brand identity

Williams College

The credits for Williams College include brand design, illustration and type design by Order.

View original ↗

Project details

Format
Brand identity, Typeface
Style
Typographic, Systematic, Serif, Display
Sector
Education
What was made
Visual identity, Type-driven identity, Extended color palette, Insignia, Cow-print patterns, Online brand guidelines, Type family
Platforms
Web
Partners
Elastic Strategy (institutional research)
Scope
15 (including Serif Italics) expressive styles
Original projectorder.design ↗

Images and credits copied from this page, exactly as published.

Everyone credited

5 contributors
Order

Identity · Typeface · Illustration · Guidelines · Strategy

Credits as listed on order.design ↗.

Look and feel

Discover
Mood
BoldPlayful
Technique
Flat graphics
Subject
Type as subject
Typography
Display serifText serifCustom lettering
Interface & layout
Type only
Colour
YellowOrangePurpleBrown
Palette
#FCC10A#D19130#510B87#A7654F#833E68Yellow palettesLight palettes

More like this

similar mood, technique, subject and colour