Generative & creative code

A Data Love Letter to the Subway

A Data Love Letter to the Subway for MTA Arts & Design was made by Pentagram, directed by Samuel Morgan, with cinematography by Fahnon Bennett, and Giorgia Lupi credited as Partner.

Pentagram11 contributors

View original ↗

A Data Love Letter to the Subway — project image 3

Film 1 / 4

Project details

Client: MTA Arts & Design
Format: Generative & creative code, Installation & experiential
Style: Data visualisation
Sector: Non-profit & public
What was made: Animated installation, Data-driven animation
Platforms: Out of home
Scope: All 52 screens · The two minute animation

Original projectpentagram.com ↗

Images and credits copied from this page, exactly as published.

Everyone credited

11 contributors

Partner

Project team

Project team

Project team

Giorgia Roscini

Project team

Project team

Project team

Rachel Crawford

Project team

Credits as listed on pentagram.com ↗.

Look and feel

Mood: Clinical Calm
Technique: Data visualisation Flat graphics Photography
Subject: TransportCities
Typography: Grotesk
Colour: Black Grey Brown
Palette: #231E18#4B443B#7E8491#CDD0D7#9D866CBrown palettes Dark palettes

More like this

similar mood, technique, subject and colour

6 contributors

Peak Spotting — project artwork

Peak SpottingDigital product

1 contributor Grafik

Impossible Toronto — project artwork

Impossible TorontoWebsite

1 contributor

LEVS — project artwork

LEVSBrand identity

4 contributors

Vessel Floats — project artwork

Vessel FloatsBrand identity

1 contributor

The Design Museum — project artwork

The Design MuseumBrand identity

1 contributor

Fondazione Prada — project artwork

Fondazione PradaBrand identity